Friday, June 14, 2013

Probably White is a fusion of artisanal ceramics with contemporary Arabic calligraphy

Probably White was founded as a result of collaboration between two talented people: designer, entrepreneur & Arabic calligraphy specialist Vasily KasSab and a porcelain master and artist Reia-performance.

Download our catalogue:

Probably White is a fusion of artisanal ceramics with contemporary approach. The developed line Siramiki represents the merge of hand crafted ceramics with graceful Arabic calligraphy. Every item is a pure performance and a result of long originative process. The collection includes 4 pieces of unique porcelain coffee cups, each of which is accompanied with a golden Arabic letter (one letter of the word coffee in Arabic)

Siramiki Classic,  collection by Probably White

The Golden age is back! Siramiki is an artistic interplay of moods and forms, which gives birth to a new experience of an old habit.

Probably White Artists unit the excellence of arts and crafts with design methodology.The vision and expression of the designer is combined with the intrinsic talent of the ceramic specialists, inherent in expertise which requires years of practice to give soul to materials thanks to their meticulous hand workmanship.With time the intimate beauty of crafted objects is revealed. 

Siramiki artist, by Probably White, is a limited art collection interpreted  by the artist Reia
Credits: Branding & web design

Monday, October 31, 2011

Bird's Talk is a playful interpretation of a traditional wooden nest box

Bird's Talk (by Vasily KasSab)

The project was driven by a desire to combine multiple functions.

The shape of the nest was inspired from a horn loudspeaker, which gives the ability to extend the low frequency limit creating greater acoustic output. As a result, we can increase the sound of the birds.
The nest designed in such a way that carrying it and mounting it becomes a matter of seconds. The nest is totally foldable and has specially dedicated handle for carrying it. as mounting concerned it can be either hanged from the refined rings located on its body or mounted on a wooden pole.
The nest can be closed from one side creating a warm and safe shelter for its inhabitants, the opening is studied in such a way that being inside the small birds and fully protected from bigger predators which can't enter through the hole.
The fully transformable shape and the removable side covers allow for easy transportation, furthermore it allows to clean the nest in a matter of minutes avoiding the discomfort associated with closed nests where you can not reach the dirty interior.

Made out of recycled polypropylene, long lasting, colorful and stylish, easy to clean and mount, blends function and fun into a unique experience for the user and the bird.

DIFFEREND PARTS OF THE NEST ( 2 side covers + stand + the nest + bird's branch)


Monday, May 16, 2011

MIA, Milan Image Art Fair

MIA Fair is a large exhibition comprised of solo-shows of Italian and international fine art photographers and video artists. Each exhibitor will present the works of one artist offering the viewer a comprehensive and engaging journey in the project research of each photographer.

Each artist one personal catalogue: each exhibitor will offer a personal brochure, published by MIA, with images and an essay on the artist on view. Visitors will be able to assemble a personalized self-made book collecting brochures of their favourite artists. 

Photo By: Vasily KasSab

Monday, May 9, 2011

ELLE decoration finalist, competition (objects in interiors).

My wide exposure to different disciplines in design from Graphic design to Art direction and branding have led me to venture into places I never been before. 

Not having the education as a Interior designer or product designer have never stopped me from trying something new.

A selection of 6 best and most innovative projects by designers and entrepreneurs was picked out of a 1000 entries from all over the world by ELLE.

The project and the vision which I proposed was published in ELLE decoration in MAY 2011 as being one of the few finalists. 

find the whole project here:

find the whole project here:

Interview published in GLAMOUR magazine under the title (Young and Creative)